Universal tracking snippet
A JavaScript code snippet placed on a website that enables Partnero to track affiliate-referred visitors and conversions without requiring a platform-specific integration.
How Universal tracking snippet work
The universal snippet is placed on all pages of a website (typically in the or before ). When a referred visitor arrives via an affiliate link, the snippet sets a first-party cookie. A separate conversion snippet, placed on the thank-you or confirmation page, fires when a desired action is completed and sends the conversion data to Partnero.
Why it matters for your program
The universal tracking snippet makes Partnero accessible to any website regardless of the underlying technology stack. It requires no backend development and can typically be implemented in under 30 minutes. It is the recommended starting point for businesses that don't use Stripe, Paddle, Shopify, or WooCommerce directly.
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