
See what an affiliate earns and what it costs you — recurring or one-time, any commission model.
Launch your affiliate program in Partnero. 30-day free trial, no credit card.
An affiliate commission is what you pay a partner when someone they referred becomes a paying customer. The amount, and how long you keep paying it, comes down to three choices.
What most programs pay in each category.
Industry | Typical commission | Structure | Cookie window |
|---|---|---|---|
SaaS / software | 20–30% | Recurring, 12 months to lifetime | 60–90 days |
E-commerce (physical goods) | 5–15% | One-time per order | 30 days |
Online courses & digital products | 30–50% | One-time | 30–60 days |
Agencies & services | 10–20% | One-time or first-year recurring | 60–90 days |
Finance & insurance | Fixed $50–$200 per leador sale | One-time | 30–60 days |
Hosting & infrastructure | Fixed $50–$150 per signup | One-time | 60–90 days |
For SaaS, 20–30% recurring for 12 months is the common range. Physical products usually pay 5–15% because margins are lower.
Recurring attracts serious affiliates because earnings compound; one-time is simpler and suits high-ticket or non-subscription products.
Cookie duration is how long after a click a sale is still attributed to the affiliate. Commission duration is how long you keep paying on a customer after they convert.
If your customers stay long, yes — it costs you nothing until the revenue is in, and it's the strongest incentive an affiliate can get.
Most programs reverse the commission if a customer refunds within the refund window. The calculator's refund-rate field models this.
An affiliate platform such as Partnero tracks referrals, calculates commissions on every payment, and handles payouts.
Launch your program in minutes or get in touch for advanced setups.
Affiliate and referral program software trusted by 3,000+ businesses. Connect with Stripe, Paddle, Shopify and more.
Product updates, affiliate marketing tips, and growth insights.