Free tool

Affiliate Commission Calculator

See what an affiliate earns and what it costs you — recurring or one-time, any commission model.

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Step 1
Set your commissionChoose a percentage or fixed rate, one-time or recurring.
Step 2
Add rules and tiersAdjust rates by product, partner, or performance.
Step 3
Invite partnersShare a signup link or import affiliates you already have.
Step 4
Track and pay automaticallyCommissions are calculated on every payment, payouts handled for you.

How affiliate commissions work

An affiliate commission is what you pay a partner when someone they referred becomes a paying customer. The amount, and how long you keep paying it, comes down to three choices.

Percentage or fixed amountA percentage commission scales with what the customer pays — 20% of a $49 plan is $9.80, of a $199 plan is $39.80. It keeps affiliate incentives aligned with your revenue and works well when you have several price tiers. A fixed amount ($25 per sale, $10 per trial) is easier to explain and predict, and suits products with a single price or lead-based programs where the value of a signup is stable.
Recurring or one-timeA one-time commission is paid once on the first purchase. A recurring commission is paid on every renewal for a set period — 6 months, 12 months, or the customer's lifetime. Subscription businesses almost always pay recurring: it costs nothing until the revenue arrives, and it makes your program far more attractive because an affiliate's income compounds with every customer they keep.
Cookie window vs commission durationThese get confused constantly. The cookie window (or attribution window) is how long after someone clicks an affiliate link a purchase still counts as that affiliate's referral — 30, 60 or 90 days is common. Commission duration is how long you keep paying once the customer has converted. A program can have a 30-day cookie and lifetime commissions, or a 120-day cookie and a one-time payout. Set the cookie based on how long your buyers take to decide; set the duration based on what you can afford per customer.

Typical commission rates by industry

What most programs pay in each category.

Industry

Typical commission

Structure

Cookie window

SaaS / software

20–30%

Recurring, 12 months to lifetime

60–90 days

E-commerce (physical goods)

5–15%

One-time per order

30 days

Online courses & digital products

30–50%

One-time

30–60 days

Agencies & services

10–20%

One-time or first-year recurring

60–90 days

Finance & insurance

Fixed $50–$200 per leador sale

One-time

30–60 days

Hosting & infrastructure

Fixed $50–$150 per signup

One-time

60–90 days

Frequently asked questions

What is a good affiliate commission rate?

For SaaS, 20–30% recurring for 12 months is the common range. Physical products usually pay 5–15% because margins are lower.

Recurring or one-time commission — which is better?

Recurring attracts serious affiliates because earnings compound; one-time is simpler and suits high-ticket or non-subscription products.

What's the difference between cookie duration and commission duration?

Cookie duration is how long after a click a sale is still attributed to the affiliate. Commission duration is how long you keep paying on a customer after they convert.

Should I pay commission on renewals?

If your customers stay long, yes — it costs you nothing until the revenue is in, and it's the strongest incentive an affiliate can get.

Do refunds affect commissions?

Most programs reverse the commission if a customer refunds within the refund window. The calculator's refund-rate field models this.

How do I track and pay commissions automatically?

An affiliate platform such as Partnero tracks referrals, calculates commissions on every payment, and handles payouts.

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