Automated affiliate campaigns

Guide partners from signup to their first sale and beyond with sequences of emails, conditions, and tags that start with real activity. Set up once, and every partner gets the right message at the right moment.

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Triggered by partner activityStart a campaign when a partner joins, earns a first commission, reaches a milestone or goes quiet.

Ready-made templatesSix templates arrive with timing and branching already set. You choose the emails.

Conditions and tagsSend partners down different paths based on metrics and add or remove tags automatically.

Automatic exitStop a sequence as soon as it works, so partners are never reminded about something they have already done.

Generated revenueJess Botsford

$2,500

ActionSend email

What are affiliate campaigns?

A campaign is a sequence of steps that runs for each affiliate, triggered when something happens in your program. It combines emails, delays, conditions and tags, so each partner gets a message that fits where they are.

Every campaign has four parts:

An entry trigger that decides who goes in

Steps that run in defined order: waits, emails, conditions and tags

Exit conditions that can take a partner out early

A re-entry rule for partners who qualify again

Campaigns run a sequence of actions, spread over time, defined by custom triggers you set.

Why sequences work better than one-off emails

Timing follows behavior

Emails arrive when they are relevant, such as the day a partner joins or the day they earn a first commission.

Messages fit progress

Branch on signups, customers or revenue, so partners get advice that matches where they are, and tags keep their segments up to date automatically.

Sequences stop when they work

Exit conditions end a sequence once a partner succeeds, so nobody gets nagged about something already done.

Every partner gets the same care

Each partner goes through the same journey whenever they join, with no manual work from you.

Inboxes stay protected

By default, a partner receives at most one campaign email per day across all your campaigns. Extra emails are held back and sent later, not dropped.

John Doe

Send email

$12,580

Caitlyn King

Add tag

$7,220

Harry Smith

Exit campaign

$5,960

Everything you need to build a campaign

Visual campaign builderBuild automated email sequences with flexible steps, exit conditions, and re-entry rules tailored to your affiliate program.

Entry triggersStart a campaign when a partner joins, signs up, makes a sale, or earns a commission. Trigger campaigns around milestones, anniversaries, or inactivity.

WaitPause the sequence for minutes, hours, or days to send emails at the right time and pace.

Send emailChoose an existing custom email or create a new one directly in the builder. Personalize your message to keep partners informed, engaged, and moving toward their next milestone.

ConditionSplit partners into Yes and No paths based on performance metrics or tags. Nest conditions up to three levels deep to create more targeted campaigns.

Add or remove tagsTrack partner progress, set up conditions for later steps, or use tags to trigger other campaigns and automations.

Campaigns for every stage of the partner lifecycle

Start from one of pre-existing templates, or build your own from scratch.

Partner welcome sequence

Starts when a partner joins. Greets them, waits, then splits on whether they have referred anybody yet.

First sale celebration

Starts when a partner earns their first commission. Congratulates them, then follows up with what to do for the second.

Nudge quiet partners

Starts when a partner has not referred anybody in 60 days. Sends fresh ideas, and lets them back in 120 days later if they go quiet again.

Anniversary thank-you

Starts on a partner's joining anniversary. Thanks them, and runs again every year they stay.

Clicks2,405

Signups158

Conversion20%

Active links89

Set up your first campaign

Get your first partner campaign up and running in four simple steps

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Step 1

Check your email settingsConfirm the sender name, sender address, reply-to address and branding for your program.

Step 2

Write your emailsCampaigns send your custom emails. Write them first, or create them from inside the builder.

Step 3

Build campaign stepsPick a template or start from scratch. Choose the trigger, add your steps and set exit conditions.

Step 4

Save and switch onOnce every step is complete, switch it on and partners start entering.

Common questions about affiliate campaigns

What are affiliate campaigns?

Affiliate campaigns are automated sequences that Partnero runs for your partners over days or weeks. A campaign starts when something happens in your program, such as a partner joining or going quiet, and runs through steps you define: waits, emails, conditions and tags. Along the way it can also add or remove tags to segment partners.

Are campaigns included in all Partnero plans?

Yes. Campaigns are available on every Partnero plan. You can try Campaigns during the 30-day free trial.

How are campaigns different from automations?

An automation runs one action in response to one event, such as adding a tag or sending an email. A campaign runs an ordered sequence of steps over days or weeks and can branch partway through.

What can start a campaign?

A partner joining, a first signup, a first sale or a first commission can each start one. So can a milestone such as 10 signups, a joining anniversary, a period of inactivity, or a tag added to a partner.

Can I stop a campaign when a partner takes action?

Yes. Exit conditions are checked before every step. For example, you can end a sequence once a partner has referred their first customer, so they stop receiving reminders.

Which sender address do campaign emails use?

Campaigns use your program's existing email settings, so the sender name, sender address, reply-to address and branding are the ones you configured under Emails in Partner portal.

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