Affiliate tracking & attribution

Track partner performance with precision across clicks, links, codes, and events. Partnero gives you unified tracking for every referral touchpoint, whether a customer clicked a link, entered a promo code, or converted in-app.

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Multi-channel trackingCapture referrals from links, promo codes, and tracked events in one system.
Reliable link and promo code attributionAccurately credit partners whether customers click a link or use a code.
Cross-platform compatibilityTrack performance across ecommerce, SaaS, and custom integrations.
Real-time dashboardsSee clicks, conversions, and revenue update instantly.
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Generated revenueJessica Botsford
$1,920
Signups285

What is affiliate tracking & attribution?

Affiliate tracking is the process of identifying affiliate-driven activity from the first referral touch to the final conversion, so partners are reliably credited for the value they create.


Tracking includes:

1
Clicks on referral links
2
Promo codes used at checkout
3
Events such as purchases, sign-ups, or upgrades

A complete affiliate-tracking system captures every referral point, ties it to the right partner, adjusts for refunds or cancellations, and reports it back in your dashboard, all in real time.

Why accurate tracking is critical

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Track the true ROI of your program

Without reliable tracking, top partners may go uncredited and conversion data remains incomplete.

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Capture referrals across channels

Some conversions happen via links, others via promo codes, web forms, or activations. Tracking brings them all together.

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Prevent fraud & discrepancies

A strong tracking layer improves data accuracy and reduces disputes around rewards.

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Drive better decisions

With consistent, accurate data, you understand which partners drive real business value.

Partners322
Rewards$1,243
Visits29,341
Signups1,155

All the ways Partnero tracks referrals

Link-based trackingTrack link clicks, visits, and eventual conversions, cookies optional.
Coupon code trackingAttribute sales via unique promo codes used at checkout.
Event trackingRecord purchases, sign-ups, upgrades, trials, and custom events.
API and server-side trackingDeep integration for first-party tracking and accurate revenue attribution.
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See performance as it happens

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Live partner dashboards

Partners see their own tracked clicks, conversions, and earnings.

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Admin reporting

Track key metrics like conversion rate, revenue per partner, lead quality, and performance trends.

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Segmented views

Group and compare data by partner tags, campaigns, offer types, and time periods.

Track referrals everywhere your partners promote

Websites and blogsAttribute referrals from partner sites, product reviews, and comparison pages.
Emails and newslettersTrack clicks and conversions from email campaigns and subscriber lists.
Social platformsMeasure performance across organic posts, bios, stories, and paid promotions.
Podcasts and audio channelsCapture referrals from spoken promo codes and direct links.
Videos and live streamsAttribute traffic and sales from YouTube, webinars, and live events.
Offline and event-driven convertsTrack referrals from QR codes, in-person events, and direct promo sharing.

Get tracking up and running

Connect your platforms, configure events, and start tracking. No major code changes required.

Start for free
Step 1
Connect platformsIntegrate your platforms: Stripe, Shopify, WooCommerce, custom API, and more.
Step 2
Enable promo trackingSet up promo code tracking to attribute partner-driven sales.
Step 3
Configure eventsChoose which events to track, such as sales, sign-ups, or upgrades.
Step 4
Monitor resultsWatch real-time data populate your dashboards and reports automatically.

FAQ

What types of tracking does Partnero support?

Partnero supports link-based tracking, promo code tracking, and event tracking for defined actions like purchases or sign-ups.

Are cookies required for tracking?

Cookies are one of the tracking methods available in Partnero, but they’re not the only option. You can combine cookie-based tracking with promo codes and server-side event tracking to ensure reliable and flexible referral attribution.

Can I track multiple events?

Yes. You can track revenue, sign-ups, demos, trials, and other custom events.

What happens if a customer uses multiple tracking points?

Partnero applies the attribution rules you configure to accurately determine credit (first-touch, last-touch, etc.).

Do tracked results appear in dashboards?

Yes, both administrators and partners can view tracked activity and performance metrics in real time.

Can I export tracking data?

Yes. Tracking reports can be exported for deeper analysis.

How long does setup take?

This depends on your setup and requirements. With native apps such as Stripe, Shopify, WooCommerce or Paddle, connecting tracking to your platform usually takes under 10 minutes.

Get started free

Launch your program in minutes or get in touch for advanced setups.

Fast setup & easy migration
Connect Partnero to your tools, with support if you’re switching platforms.
Automated, transparent payouts
Pay partners on schedule and save hours. No spreadsheets or manual errors.
Partnero

Affiliate and referral program software trusted by 3,000+ businesses. Connect with Stripe, Paddle, Shopify and more.

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Resources

Product updates, affiliate marketing tips, and growth insights.



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