Reseller program

Resellers take on more responsibility than affiliates — they handle sales, sometimes support, and often billing for their customers. In return, they receive discounted pricing, a margin on sales, or a revenue share. Reseller programs are common in software, where agencies or consultants bundle a vendor's tool as part of their service offering.

Reseller programs extend your sales reach without requiring you to hire a direct sales team. Resellers bring their own existing customer relationships, domain expertise, and trust — making them effective at selling your product into segments or geographies you would struggle to reach alone.