Reseller program
A partnership model where third-party businesses purchase or license your product and resell it to their own customers, earning a margin or commission.
How Reseller program work
Resellers take on more responsibility than affiliates — they handle sales, sometimes support, and often billing for their customers. In return, they receive discounted pricing, a margin on sales, or a revenue share. Reseller programs are common in software, where agencies or consultants bundle a vendor's tool as part of their service offering.
Why it matters for your program
Reseller programs extend your sales reach without requiring you to hire a direct sales team. Resellers bring their own existing customer relationships, domain expertise, and trust — making them effective at selling your product into segments or geographies you would struggle to reach alone.
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