A vetting step where program owners review affiliate applications and manually approve or reject them before granting access to the program.

When partner approval is enabled in Partnero, new affiliate signups enter a pending state. The program owner reviews the application — checking the applicant's website, content, audience, and alignment with the brand — and approves or rejects with optional feedback. Approved partners immediately receive onboarding communications and portal access.
Manual approval lets program owners control who represents their brand. It is especially important for programs with strict brand guidelines or those in regulated industries. The trade-off is friction in partner acquisition — high-quality affiliates who are used to instant access may choose a competitor's program if your approval process is slow.
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