Multi-tier affiliate program

In a two-tier program, a primary affiliate earns their standard commission on direct sales and an additional smaller percentage on sales made by affiliates they personally recruited. This creates an incentive to recruit as well as sell. Partnero supports multi-tier commission structures with configurable rates at each level.

Multi-tier structures can accelerate network growth — motivated affiliates become recruiters, expanding your partner base organically. The trade-off is program complexity and increased payout costs. They work best when the sub-affiliate commission rate is modest and the recruitment incentive is clearly communicated.