Coupon code tracking
A method of attributing sales to affiliates through unique discount codes rather than clickable tracking links.
How Coupon code tracking work
Each affiliate is assigned a unique promo code. When a customer applies the code at checkout, the sale is attributed to that affiliate and the commission is triggered. Partnero auto-syncs coupon codes with Stripe, Shopify, Paddle, and WooCommerce — so codes are generated and tracked without manual setup on each platform.
Why it matters for your program
Coupon tracking solves attribution for channels where links are not practical — podcasts, YouTube videos, live events, and print. It also appeals to customers who actively seek discounts before purchasing, making it a conversion tool as well as a tracking method. For influencer programs, a branded code is often more shareable than a long URL.
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