Affiliate link
A unique URL assigned to each affiliate that contains a tracking identifier, enabling conversions to be attributed to the correct partner.
How Affiliate link work
Affiliate links are generated by the affiliate management platform and assigned to individual partners. They typically include a parameter like ?ref=partner_key or a subdomain. When clicked, the link sets a tracking cookie or passes the identifier to the conversion tracking system. Affiliates can use their link for any promotional channel — blog posts, emails, social media, or paid ads.
Why it matters for your program
The affiliate link is the core mechanism of any affiliate program. Without it, there is no reliable way to attribute sales to partners. Custom tracking domains improve click-through rates and protect links from being flagged by browser security tools.
Launch your program in minutes or get in touch for advanced setups.
Fast setup & easy migration
Connect Partnero to your tools, with support if you’re switching platforms.Automated, transparent payouts
Pay partners on schedule and save hours. No spreadsheets or manual errors.
Affiliate and referral program software trusted by 3,000+ businesses. Connect with Stripe, Paddle, Shopify and more.
Product updates, affiliate marketing tips, and growth insights.
