Click-through rate (CTR)
The percentage of people who click an affiliate's link after seeing it — calculated as clicks divided by impressions or link views.
How Click-through rate (CTR) work
CTR is tracked at the affiliate link level. A high CTR indicates that an affiliate's content, placement, and audience are well-matched to your product. A low CTR may indicate poor audience-product fit, weak creative, or a low-trust placement. CTR data in Partnero is available per partner and per link.
Why it matters for your program
CTR is a leading indicator of affiliate quality. Before a sale can happen, a click must happen. Affiliates with consistently high CTRs are generating genuine interest in your product — as opposed to those who may be generating clicks through incentivised or low-quality placements.
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