An arrangement where a business pays external partners a commission for driving sales, leads, or other defined actions — paying only when results are delivered.

Affiliates sign up for a program and receive unique tracking links or coupon codes. When a referred visitor completes a target action — a purchase, signup, or trial — the affiliate earns a commission. The program owner controls commission rates, cookie windows, and payout schedules through affiliate management software.
Affiliate programs are one of the most cost-efficient acquisition channels available. Because payment is tied to results, there is no wasted spend. For SaaS and e-commerce businesses, a well-run affiliate program can become a significant, scalable revenue channel with a predictable cost-per-acquisition.
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