Glossary
Program Types
Affiliate program

Affiliate program

Definition

An arrangement where a business pays external partners a commission for driving sales, leads, or other defined actions — paying only when results are delivered.

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How Affiliate program work

Affiliates sign up for a program and receive unique tracking links or coupon codes. When a referred visitor completes a target action — a purchase, signup, or trial — the affiliate earns a commission. The program owner controls commission rates, cookie windows, and payout schedules through affiliate management software.

Why it matters for your program

Affiliate programs are one of the most cost-efficient acquisition channels available. Because payment is tied to results, there is no wasted spend. For SaaS and e-commerce businesses, a well-run affiliate program can become a significant, scalable revenue channel with a predictable cost-per-acquisition.

CategoryProgram Types
Common inSaaS, e-commerce, subscriptions
Payout triggerSale, signup, or lead
Typical rate5–40% depending on industry
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Resources

Product updates, affiliate marketing tips, and growth insights.



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